Crisis Communication

Surviving the Hot Lights and the Hot Seat

The latest hot topic, contentious issue or product defect won’t go away.  Whether it’s your employees at the water cooler, or 60 Minutes at the door, you must be prepared to influence your authority in the court of public and private opinion.

You will learn from Jean Palmer Heck’s experiences as a corporate spokesperson on controversial issues for a pharmaceutical company, where the media relations work was often contentious. Heck will share her 3-D Sound-Bite Formula so your quotes will  resound with your employees, customers and the media.

This program is customized for you and is appropriate for business owners, executives and managers who might find themselves or their companies on the hot seat and under the hot lights. The workshop on media relations and crisis public relations was well received by convention attendees.

The hands on experience was exciting and challenging. Thank you for highlighting our convention with your presence. –Professional Fraternity Association