Marketing

Media Relations, Publicity

The Art of Being Positively Newsworthy

Whether you like the media or not, being quoted positively adds to your credibility — credibility that thousands of dollars of advertising can’t buy.  When your credibility and exposure in the business world increases, so can your fees.

Veteran news reporter and corporate spokesperson Jean Palmer Heck shares the secrets for getting positive news coverage and shows you how to get free publicity for your independent business.   You will learn:
•    What being a positive news source can do for your business
•    How you can establish yourself as an expert the media will quote
•    How to tie into national stories that relate to your business
•    How your insights on hot topics can feed the news “beast”
•    How to write a press release that puts you in a reporter’s Rolodex for repeated positive exposure.

When Should I Shut Up?  (The Sound-Bite Seminar)

Knowing when to shut up is the most difficult lesson you’ll ever learn—especially when it comes to promoting your business.  People today are overloaded with information and have short attention spans.  The need for concise statements is critical when it comes to selling your ideas.

Crafting the perfect sound-bite, for guaranteed impact, is an art that’s worth millions.  Learn how successful business leaders have used sound bites to catapult careers, champion ideas and save millions of dollars.

In this highly interactive Sound-Bite Seminar, you will learn:
•    How you can use sound-bites with all audiences, not just the media
•    “3-D Formula” for creating sound-bites
•    How to deliver sound bites for Real-IMPACT