Great Sound-Bite Example

What makes a good sound-bite? A short concise phrase or sentence that is repeatable. John Lechleiter, CEO of Eli Lilly and Company  (NYSE: LLY), used this very good sound-bite in a speech today to the U S Chamber of Commerce :

“Encouraging innovation needs to be the purpose of U.S. health care reform – not its victim.”

In one sentence, he summed up what his concern is about President Obama’s health care reform principles. The words “innovation,” “purpose,” and “victim” are particularly powerful. 

He explained the result of innovation in simple to understand statistics: that  innovation has helped boost the average American’s life expectancy from 47 to 78 years, a rise of 66 percent over the past century.  He called that “unprecedented in human history.”

HINT:  When you give a speech, make sure you create sound-bites that are repeatable.  Can your audiences retell your main point?  Give them a sound-bite and they’ll be able to propagate your message.


Need help crafting your sound-bites?  Drop me an email:

This entry was posted by Jean Palmer Heck in Analyses of, General articles, Sound-bites. Bookmark the permalink. Follow comments with the RSS feed for this post. Post a comment or leave a trackback.

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