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TV News: Is it still relevant?

Karen Friedman, a communications coach based in Philadelphia, has an article on this subject.  She says the question should be, “Does TV news matter as much as it once did?”

Here are excerpts from her article. The link for the full report is below.

“Research suggests that it does not. According to data from Nielsen, viewership of the three evening network news programs has steadily declined over the past 25 years, falling by more than 1 million viewers each year — translating into millions of dollars in lost annual revenue. The 2009 Pew Project for Excellence in Journalism’s State of the News Media annual report says that local news staffs, already too small to adequately cover their communities, are being cut at unprecedented rates.

Posted by Jean Palmer Heck in Analyses of, Media Relations, TV news. Leave a Comment