Are you passionate about something other than work? If so, when you speak about it in public, you can improve the skills you need to stand up in front of group and make a presentation at work. Learning to hone your ability to answer questions and develop sound-bites can help you become an excellent speaker in all areas of your life. Jeff Saturday, future NFL Hall of Fame center, of the Indianapolis Colts, is passionate about football. He is also very adamant about about eliminating the commercial sex trade. And he speaks publicly about what he is doing. I was recently invited to Jeff’s Celebrate the City Super Bowl party. Jeff talked to me about his fund raising efforts to prevent the exploitation of children in the sex trade industry throughout the world. Jeff and his wife are co-chairing an event on March 2 at the Indiana Football Center (Colts complex), hoping to raise $100,000 to build a children’s home in Cambodia to keep kids safe from human trafficking. Additionally, Jeff joined the Indiana Attorney General in signing a pledge to put an end to public tolerance for human trafficking. This was part of our conversation. Lessons about public speaking from this Jeff Saturday conversation: Be ready for a quick response when someone asks you about your involvement in a cause. Jeff did not hesitate at all, despite the fact that there was a party taking place all around us. Don’t drone on and on about your topic. Jeff gave […]
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Posted by Jean Palmer Heck in Media Relations, Professional sports, Sound-bites. Leave a Comment
Karen Friedman, a communications coach based in Philadelphia, has an article on this subject. She says the question should be, “Does TV news matter as much as it once did?” Here are excerpts from her article. The link for the full report is below. “Research suggests that it does not. According to data from Nielsen, viewership of the three evening network news programs has steadily declined over the past 25 years, falling by more than 1 million viewers each year — translating into millions of dollars in lost annual revenue. The 2009 Pew Project for Excellence in Journalism’s State of the News Media annual report says that local news staffs, already too small to adequately cover their communities, are being cut at unprecedented rates. As a result, this caused local revenues to fall by a surprising 7 percent in a single election year— and ratings continue to drop. Only cable news is flourishing.” “Rick Williams, executive producer at WPVI-ABC TV in Philadelphia, … says that because younger viewers find most of their information on the Internet, it is critical to cross-promote news between the TV and Web platforms.” “For example, stations are now streaming news events live and carrying breaking stories on their Web sites. Viewers no longer have to wait until the evening news programs. To do this, many stations have hired producers who only create Web content, update stories online, produce video for Web sites and generate breaking-news alerts that are sent to subscribers’ cell phones and e-mail.” […]
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Posted by Jean Palmer Heck in Analyses of, Media Relations, TV news. Leave a Comment
When you’re a leader, you must think about what you say. Not only is your reputation at stake, but your words can take on an impact bigger than you thought. US House Speaker Nancy Pelosi should know that by now. But she has egg on her face. And her communications have turned into a crisis communications case study. Media relations experts are thrilled that she has given a fine example of what NOT to say or do. Want to learn from her communication no-no’s? Here’s an article written by a media relations guru whose work I admire. Nancy Pelosi’s Three Classic Mistakes By Jerry Brown, APR www.pr-impact.com Nancy Pelosi has made three classic mistakes in telling what she knew about waterboarding and when she knew it as a member of the House Intelligence Committee. · She didn’t tell the whole story. Crisis Communications 101: When you’re in a crisis communication situation, tell the whole story at the beginning. If you don’t, all those ugly facts you want to hide are fodder for keeping a bad story alive. And each new forced disclosure will hurt your credibility. Pelosi has been telling her story in stages. And the news conference she called last week in an apparent effort to put the story to rest didn’t work because her words were so carefully parsed that she still doesn’t appear to have told all she knows. This is a politically charged story. So, Pelosi’s political opponents will do all they can to […]
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Posted by Jean Palmer Heck in Analyses of, General articles, Media Relations. Leave a Comment
